You're here! Welcome!
Hi, I'm
Kara McIntyre
I'm a communications professional with over two decades of experience in advertising, marketing, social media, and copy writing. I'm a huge fan of the Oxford comma, despite what the AP Stylebook says.
My Journey
In my first two years of college, I had several majors. Anyone would expect that level of indecision wouldn't bode well for the longevity of any one career path in my future, but when I landed on communications it was clear I'd found my calling.I graduated with a Bachelor of Arts in communications with a minor in writing, both of which I've put to good use, primarily for iHeartMedia. My experiences at the company spanned programming, promotions, production, and the sales departments.With every progression in technology and every internal restructuring, I was able to make the shift and excel with the changes.
Work Experience
iHeartMedia - Houston, TX
May 2003 - November 2024
Digital content creator, on air host
My years working in radio taught me that all people have one thing common - they want a way to connect. That was the focus of everything I did. Whether it was writing copy for a commercial or curating a music playlist, the driving force was ensuring the audience felt like we were speaking to them directly and keeping their interests in mind.
Developed and executed marketing strategies that boosted audience engagement and increased brand visibility across digital platforms.
Crafted high-converting ad copy for brands like Heineken and Miller Outdoor Theatre, driving engagement and sales.
Optimized website and blog content through SEO and content strategy.
Personal blog attracted 73k+ unique visitors annually.
KTBZ website ranked #2 in traffic.
Wrote, recorded, and produced commercial samples for potential clients with 90% conversion to ad buys.
Developed brand voice and storytelling strategies that enhanced audience connection and drove long-term brand loyalty.
Led social media growth initiatives, managing and contributing to personality and station accounts:
Personality accounts: Facebook 10k+, Instagram 6k+, Twitter 5k+
Station accounts (contributor): Facebook 340k+, Instagram 90k+, Twitter 57k+
Core Competencies
Copywriting & Content: Web Copy | Blog Writing | Email Marketing | Social Media Copy | Ad Copy | Tone & Voice Development | Brand Identity | Narrative Crafting | Engagement Metrics | Social Media ManagementMarketing: Brand Positioning | Audience Engagement & Growth | Content Strategy | Engagement Metrics | SEO Optimization | Digital Advertising | Influencer Marketing | Campaign Management | Public Speaking | Public SpeakingApplications: Microsoft Office | Google Workspace | Google Analytics| MailChimp | WordPress | Canva | Hootsuite | Later | Buffer
Education
Stephen F. Austin State University - Nacogdoches, TX
Bachelor of Arts – Major in Communications, Minor in WritingMoving from a small exurban community to a college with over 12,000 students was a milestone. It gave me the opportunity to study everything from mythology and literature to the history of mass media and public speaking, while connecting and collaborating with people from various backgrounds.
Certificates
Digital Media and Marketing Strategies
University of Illinois Urbana-ChampaignDigital Media and Marketing Principles
University of Illinois Urbana-ChampaignDigital Marketing Analytics in Theory
University of Illinois Urbana-ChampaignMarketing in a Digital World
University of Illinois Urbana-ChampaignThe Digital Marketing Revolution
University of Illinois Urbana-ChampaignViral Marketing and How to Craft Contagious Content
University of PennsylvaniaGraphic Design
University of Colorado Boulder
My Writing
I did a series of three scripted podcast episodes for Halloween, each one a different "spooky" story to entertain the audience. The target listener was an adult in the Greater Houston Area, so I chose a well known local spot for the intial episode. Take a look at the podcast scripts.You can also listen to the episodes:
